Grameen Shakti-窮人與現代科技的橋樑(2)，談談葛萊敏鄉村網絡

一個在好的產品或服務，如果沒有適當的通路將它提供給客戶也是枉然。在葛萊敏家族企業體系裡，這個角色通常尤鄉村婦女來扮演，而她們也是構築葛萊敏鄉村網絡的重要元素。為什麼是婦女呢?

Grameen Shakti-窮人與現代科技的橋樑(1)

在閱讀此列文前，請先相信在偏遠無電網的孟加拉鄉村....

有上百萬的村民們使用著普遍被認為昂貴的太陽能電力系統

這些村民因為使用太陽能系統反而增加了他們的月收入

這不是透過捐款的慈善救助，也不是某大公司下企業社會責任(CSR)

它是一家財務上自給自足的社會企業，也是我這一個月在孟加拉實習的地方

透過我在這裡的工作經驗，和大家一起分享這些故事

A yogurt that changes millions of children in rural area in Bangladesh-Stories of Grameen Danone(2)

I have mentioned in  A yogurt that changes millions of children in rural area in Bangladesh-Stories of Grameen Danone(1) about how sympathy matters. Realizing this point, Grameen Danone made a change and was closer to success. However, the food crisis in 2007 posed a challange again to Grameen Daone.

一個改變孟加拉百萬孩童命運的神奇優格-葛萊敏達農(2)

English version

在一個改變孟加拉百萬孩童命運的神奇優格-葛萊敏達農(1)提到了在我們想要提供服務給我們客群時同理心的重要性。而葛萊敏達農也在體認這一點後做出改革獲得進一步的成功。然而在2007逐漸出現的糧食危機卻又為公司經營帶來重大威脅。
 

A yogurt that changes millions of children in rural area in Bangladesh-Stories of Grameen Danone(1)

Before sharing the story, let's take look the magical  yogurt first

一個改變孟加拉百萬孩童的神奇優格-葛來敏達農的故事(1)

在說故事之前，讓我們先來看這神奇優格長什麼樣子吧

學習用同理心發現一個不一樣的世界-齋戒月和Iftar, Ramadan and Iftar-Sympathy, a door to understand another world

我剛到孟加拉的時候，我的主管就一直跟我說再過一陣子他們就要齋戒了，到時候會如何如何。我覺得很困惑，因為我除了知道穆斯林們不能吃東西外沒有任何概念。為什麼要這樣對待自己呢? 這背後的意義到底何在? 為什麼餓了一整天還要吃這些乾巴巴的食物，這不是很...
於是我決定採取人類學家般的精神去挖掘背後的意義，學習用同理心的方式瞭解一個陌生得世界。幸運地在我第一次田野時的不幸讓我得到了充足的時間和機會和一個行齋戒的穆斯林(我的翻譯員)獨處並觀察這個儀式。


When I just arrived in Bangladesh, my supervisor told me that we were going to have Ramadan and how we would do during this month. I was confused because what I had known was that Muslim can't eat anything during the day.  Why do they treat themselves like that? What's the meaning behind that? Why do they still have the dry food after suffering hunger for whole day?
To get the answer, I decide to take the spirit of anthropologist to discover the meaning. Luckily, I  got the chance to stay alone with a Muslim who was my interpreter to observe this ritual due to my unfortunate days in my first field trip

孟加拉-一個讓人口密度居冠的城市低空氣污染的秘密 Bangladesh-a secret of low air pollution in the highest population density city

在孟加拉，我們就像雞一樣被關在這個綠色的雞籠裡穿梭在這擁擠的城市。但這其實是在孟加拉最舒適的一種移動方式，他叫做CNG，而 Hey CNG 也是在這城市移動時最常聽到的語句

In Bangladesh, we are always like chicken locked in the cage and go around this crowded city. However, it's the most comfortable way to travel in Bangladesh. It's called CNG, Hey CNG is also a common phrase you hear in the daily life


乍看下起來很恐怖，為什麼說很舒服呢? 想像一下在盛夏塞得動彈不得的塞陣裡，看完下面的圖大概就不難選擇

At first glance, it looks scary. Why do I feel comfortable. Imagine you are in traffic jam in scorching summer then look the pictures below you will get the answer

為什麼我來到孟加拉(5)-把過去的點都串起來

在柬埔寨之行後，我開始深入研究有關於一些社會企業和社會創業的資料尋求可以結合的點。在過程中我總是思忖著為什麼現今所謂的科技發展和受益人多半都還是在這些所謂的已開發國家。當我們科技日新月異的發展，各項技術不斷突破創新。但真的有對這個世界更好嗎? 為什麼地球上還有一半左右的人的生活停留在20世紀，可能沒有乾淨安全的水、沒有電、沒有教育。

After the venture to the Cambodia, I started to study social business and social entrepreneurship. I was always considering about when technology changes fast than ever, achieving lots of breakthrough and innovation. But why do most of beneficiaries are people in developed country. Is it benefit to the world indeed? Why do number of people still live in 20^th century without safe water, electricity and education?

當世界再進步為什麼要拋棄他們?

When whole word are getting better, why exclude them?

為什麼我來到孟加拉(4)-禮物公民，在社會創業中找到更具體的答案

為別人創造價值的同時能夠溫暖且動人，這是我找到的答案

Not only create value for others, what behind it should be warm and touching at the same time. This is the answer I found

首先，我先感謝所有參與在此過程的夥伴，尤其是CEO和營運長Will 和Yule

First of all, I would like to say thank you to all partners who get involved in this procedure, especially for the Will and Yule

面對一到五從早上到下午都滿堂的繁重課業下，每週末平均花十個小時在傳遞我們品牌的信念與價值。在顧客購買後和他們分享產品背後的故事和理念，我們不是在幫助，我們是合作。分享婦女設計師的故事，希望能夠激發消費者做出小小正向的改變，因為只要每個人都讓自己變得更好一點點，這個世界就會變得更好。

With the busy course schedule from Monday to Friday which are all day full, it takes me about 10 hours to deliever the story and value of our brand. We share the value and story after the purchase. We are not help, cooperation instead. We share the story of women designer, expecting to inspire customers to do a little positive change to themselves since a better world is formed by every person who strives to be better

為什麼我來到孟加拉(3)-柬埔寨教會我的兩件事 Why do I come to Bangladesh-two lessons taught by Cambodian

只有真正去感受使用者的需求，才有可能發現真正的問題

Only when you totally stand at the user end to feel and think, you would probably to find the key problem.

去柬埔寨做什麼? 不知道，沒有一個極為明確具體的方向。我們利用現有的學校和NGO資源做了一番的摸索。有一次，我們跟著一家在研究如何提供柬埔寨鄉村乾淨飲用水的NGO到田野去訪查，在村莊中發生一件顛覆我思考框架的事…

What were we going to do in Cambodia? We don’t know and we don’t have a clear and tangible direction. We capitalized on the local schools and NGO we had before to explore what we could do. One time, we joined the NGO that focus on how to provide the rural villager with clean and safe water to do the field visit. In the village, an event happened that totally destroyed my thinking frame…

為什麼我來到孟加拉(2)-西伯利亞到柬埔寨 Why do I come to Bangladesh- From Siberia to Cambodia

知道了這個答案我可以做什麼?

我不知道，但我感覺得這個答案驅使我去挑戰全新的事物。

What can I do with this answer?

I don’t know but it drives me to try new things and accept new challenge

為什麼我來到孟加拉(1)?-一趟從西伯利亞出發的旅程 Why do I come to Bangladesh- A journey started from Siberia.

故事發生在兩年多前，那時候是電機系課業最重的一學期。當時我只是一個普通的電機系學生，那個學期我希望給自己一個沈澱的時間聚焦在課業上所以沒有參加太多活動和社團。一個學期後我拿到了不錯的成績但我心裡感到無限的困惑，我不知道為什麼我要念這些東西，這和我的自己的生命故事有什麼關係?

The story happened in two years ago when my study was busiest. I was a normal student then. I didn’t join any activities or society because I expected to devote myself wholeheartedly to my study. I got a good grade but I could feel infinite confuse in my heart because I didn’t know what I had now was what I wanted. I didn't know what it related my life story.